Chifure offers high quality daily skincare and makeup at affordable prices for all women with a desire to look and feel more beautiful in their own skin.
Used by Japanese women for 25 years, Ayaka premium skincare and makeup products guard your skin against aging. Ayaka keeps your skin feeling moist, supple and luxuriously balanced so it glows with youthful health and your heart can radiate confidence.
As Chifure Group’s top prestige brand, Hikarimirai designs skincare and makeup that captures and transforms light (hikari) into your own personal glow. Their specialized customer counseling adding further value to their already highly effective products.
do organic is a Japan-made cosmetic brand inspired by a desire to provide organic cosmetic products that care for both people and the earth. It aims to leverage Japan’s meticulous, high-quality craftsmanship to fulfill that mission.
do natural is natural skincare designed specifically for millennials suffering from dry, unstable skin who need products that make them feel better, inside and out. With 90% natural ingredients, do natural provides safe, nourishing skincare, while also taking care of our precious environment.
BEAUTY UP TOOL
Made with premium materials, BEAUTY UP TOOL products seek to bring comfort, ease of use, and refinement to your skincare and makeup regimen. A simple switch to these high-quality beauty tools will take your finished look to the next level.