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Social Media Policy

Chifure Holdings (hereinafter referred to as the “Company”) will comply with the social media policy stipulated below in using social media.

Purpose of Using Social Media

- To listen to customer opinions more through the utilization of social media with the aim of conducting our business activities from the customer's viewpoint at all times; and to understand products, services and trends that customers want at the moment and reflect the information and opinions obtained therefrom in the Company’s products, services and business activities; in addition, to raise customer satisfaction through them. 
- To inform more customers about products, services and business activities the Company provides as well as philosophies and thoughts instilled therein.
- To build a new communication system through the utilization of social media as a means of creating a link with more customers.
- To provide a new brand value that suits the needs of the times and thereby to aim at enhancing the brand value.

Basic Operation Guidelines

- In using social media, the Company will comply with various laws and regulations as well as work rules and internal operation guidelines established with this social media policy to properly operate them.
- Personal information will be handled based on the Company’s Privacy Policy.
- If any posts or articles, etc. of a third party are cited, the sources and cited parts will be clearly stated without fail.

Stance Toward Operation

- The Company will post information on the Internet (social media) with an ongoing awareness that many and unspecified users can see it, and that once information is posted it can never be entirely deleted.
- The person in charge of operations will, with a full understanding that he/she is a representative of the Company, respect cultures/manners of individual social media as a user of social media and humbly listen to opinions that users posted there.
- The Company will, with awareness that the posts may have a considerable influence not only within social media, but also upon society, take responsibility for the posts and response thereto, and make an effort to always post correct information or information that cannot be misunderstood to users. If the posted information is incorrect or language that can lead to misunderstanding is used, the Company will promptly apologize and correct the information.

Stance Required of All Company Employees and Partner Companies

With regard to all Company employees and partner companies, not only the person in charge of operations, but also all those who participate in social media will be required to understand this social media policy and the internal operation guidelines and engage in social media in a sensible manner.
- All Company employees will make an effort to post sensible remarks/contents in line with the management philosophy with an awareness that even the contents that each employee posts on the accounts of social media services that are used by him/herself may greatly affect the Company’s credibility and brand image.
- All Company employees will be prohibited from conducting any acts of advertising the Company or comparing with other companies while concealing their identity or using a false identity in posting information privately.
- Either the person in charge of the official accounts or individuals will make an effort not to make any remarks that might be misinterpreted as the Company’s formal opinion about the business activities or each brand on any accounts other than the Company’s official accounts.

To Users (Information and Requests)

- The Company will make no guarantee of the contents that are posted by users or third parties. In addition, the Company will assume no responsibility for any contact with unpleasant, harmful or inappropriate information as well as any damage owing to troubles that happen to users or third parties arising therefrom. 
- Not all the posted content will express the Company’s official opinion. Official announcements will be made on the Company’s website or in a press release, etc.
- The ownership of copyrights, etc. of the posted content will belong to the user him/herself who posted such content; however, it will be deemed as a result of posting that the user has granted the Company a non-exclusive and royalty-free license to use (reproduce, process, extract or publish) the posted content throughout the world and has accepted in advance that he/she does not exercise the moral rights of author or any other similar rights whatsoever against the Company.
- Information on social media will be current as of the date of posting and may be changed thereafter.
- Information provided by customers may be used for the Company’s future activities and analysis data after confirmation.
- The official accounts of various social media services may be terminated or deleted without notice.
- The Company may make an advance post within the official applications of individual social media or using an external tool, and thereby the contents that become inappropriate in an emergency may be posted at an unintended timing, such as in an emergency.
- The Company may change this social media policy without notice. In this case, the latest policy will apply to the utilization of social media.
- With regard to opinions and questions, etc. the Company receives, the Company may reply to some of them according to the contents; however, please note that the Company does not guarantee that all of them will be answered. For inquiries that require a reply, such as questions or counseling for the use of products, please confirm the following contact points and contact us.
Official websites of Chifure Group Companies (contact information, as of December 2019) *Japanese only
Official brand accounts online (as of December 2019)
Official accounts of the Chifure Group
Official accounts of Chifure Group brands
Chifure Brand Official Account
Chifure Brand Official Account (Thailand)
Chifure Thailand Official[@ChifureThailand]
Chifure Brand Official Account (Taiwan)
Chifure Taiwan[@ChifureTaiwan]
Chifure Brand Official Account (Malaysia and Singapore)
Chifure Brand Official Account (China)
AYAKA Brand Official Account
HIKARIMIRAI Brand Official Account
do organic Official Account
do organic[@welcome.doorganic]
do organic Official Account
do natural Official Account
do organic Official Account
do organic[@do_organic]
do organic Official Account
Other official accounts of the Chifure Group
C-Marché direct sales

Prohibitions and Deletion Standards

To realize better communication in Social Media official accounts, posts including the following contents will be prohibited.
In addition, as the Company considers that communication with customers is important, the posts the Company receives will not be deleted, in principle. However, please note that the Company may delete posts or block the posting accounts if the posts include the following contents. 
- Contents that offend or are likely to offend public order and morals, violate or are likely to violate laws and regulations
- Spoofing, misrepresentation of contents or misleading contents
- Contents that interrupt constructive discussions
- Contents that discriminate or defame a third party, or infringe privacy or human rights, etc.
- Spam
- Acts that infringe the Company’s or a third party’s copyrights, portrait rights or other intellectual property rights
- Political activities, campaigning or religious activities
- Contents including commercial activities, such as introduction, advertising and promotion of their own products/stores/companies
- Contents that lead or are likely to lead criminal acts
- Inappropriate contents, including obscene words
- Contents that damage the trust/reputation of the Company
- Acts of sending, disclosing, copying or writing personal information (e-mail address, address, telephone number or other information concerning privacy) to other users or third parties without prior approval of the Company and relevant individuals
- Acts of interfering with or damaging the Company’s business operation by virus or hacking, etc.
- Acts or contents that the Company deems inappropriate in operating the official accounts
- Acts or contents that are deemed to violate the terms of use stipulated by individual social media