Leaders’ Message

Driven by a sense of justice and pride, we aim to provide an abundant tomorrow for everyone.

Since 1947, we have continued our founders' commitment to “offer reliable quality products at fair prices,” which has inspired us to move forward with a sense of justice and pride. At present, our business lineup consists of five companies, ranging from our cosmetics business at the core to management of the CHIFURE AS Elfen Saitama women’s soccer team. These diverse endeavors contribute to society from a variety of different perspectives.

Even before the term “SDGs” emerged, we had deepened our efforts toward sustainable production that consistently supports customers and the earth’s environment, such as disclosing all ingredients and quantities and developing environmentally friendly refill products as well as a domestically produced organic cosmetic brand. All these initiatives embody the upright path we have followed for many years as a natural course. In accordance with our own SDGs commitment that we formulated based on this stance, we are actively working on key issues relating to the environment and to job satisfaction, such as the achievement of gender fairness, the most important issue of all.

In order to cope with a rapidly changing business environment and further enhance our Group’s corporate value, we shifted to a two-person leadership structure headed by a Representative Director & CEO and a Representative Director, President, & COO. This more robust management structure along with quick decision-making will serve to further strengthen our governance and enforcement capabilities.

The Group is approaching major milestones in the near future, with 2027 marking the 80th anniversary of its founding and 2028 bringing both the Chifure brand’s 60th anniversary and the do organic brand’s 20th anniversary.

As values around beauty become increasingly diverse, we will continue to evolve without fearing change. Through Chifure as well as our diverse other brands, we will strive to become the best partner, supporting an abundant tomorrow for everyone. We will take on challenges with courage and determination, and we will work together to build a reliable, sustainable future where everyone’s true self can shine.