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Our Pledge We are committed to strictly ethical business practices, taking pride in transparency, integrity and fairness, with the goal of bettering society, culture and the quality of life, in collaboration with people around the globe.

Core Values

Chifure Group innovates to enrich people’s lives through its products and services.

  1. We embrace diversity based on shared values and mutual respect, welcoming a global variety of cultural perspectives.
  2. Our corporate culture encourages employees to fulfill their unique potential while enjoying fresh challenges, confident that Chifure’s review policy is fair and unbiased.
  3. We recognize that customer satisfaction and corporate profit must go hand-in-hand: Chifure grows as a healthy business when our customers live more fulfilling lives.

Note: “Chifure” and “we” in the above text refer to Chifure Holdings Corporation, headquartered in Japan.

Our Management Principles

  1. We deliver safety and peace-of-mind based on consistently high product quality.
  2. We develop innovative solutions that contribute to the quality of people's lives around the world.
  3. We are committed to addressing social and environmental issues to support the health of people and the Planet.
  4. We provide support for our group companies to grow with flexibility and autonomy.
  5. We develop the skills and abilities of all talented employees to stay true to Our Philosophy.